It’s the second time this month, after Ttes claques, that I love Quebec.
Cirque du Soleil is an entertainment company formed by two street performers. They are n1 now because they were the first to reinvent the entire ” circus ” concept, added theatrical flavour and brilliant music so … without having advertising skills, they re-positioned a brand.
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a major Quebec-based organization providing high-quality artistic entertainment.
The company has 4,000 employees from over 40 different countries, including 1,000 artists.
By offering real circus magic and performing live music, they brought wonder and delight to 80 million spectators in over 200 cities on five continents.
… and they now have a strong PR & advertising department so they afford the luxury of selling tickets for more than 100$/show. Wouldn’t you to dream for at least a junior copywriter position in this entire fantasy world ?
Oh well, that would be MAGIC !
P.S. Do yourself a favour and check Kate Church’ sculptural puppetry