http://madstratter.com/?p=54

"Guitars don’t care how many other guitars you’ve played
Guitars don’t care how many other guitars you have.
Guitars don’t care if you look at other guitars.
Guitars don’t care if you buy guitar magazines…"

http://www.cheshiregroup.com/vw1960.html


"The VW campaign of the 1960s was considered by most experts to be the best in the history of advertising. Gone were the lush settings, the artfully elongated automobiles, the beautiful models. In their place stood the "Beetle," unadorned and unretouched, and almost always in black and white. Most important, ads like "Think small" were achieving record readership scores. Simplicity was proving to be a virtue and relevance a far more powerful persuader than empty flights of fancy."